Sunshine Coast theme park Aussie World has revealed that it is in the process of undertaking a full brand overhaul, which is inspired by the park’s new vision for the future.
With the help of a snazzy new logo, updated website and refreshed TV commercials, the park is hoping to increase its share of tourists from regional, interstate and international markets.
“Aussie World is a much loved Sunshine Coast theme park that has grown substantially in recent years and it was an opportune time at the commencement of our new five-year business plan to revitalise our look and feel to better encapsulate the fun and excitement that a day out at Aussie World delivers,” said Aaron Flanagan, Aussie World’s Chief Operating Officer.
The park teamed up with creative agency Brother & Co to undertake the brand overhaul, which launched at the beginning of March.
While the park’s new logo and slogan has already gone live, the remainder of the park’s refreshed branding — which includes a new website, signage, merchandise and television commercials — will be revealed within the coming weeks.